Moments to share SS2025

Date14.01.25
SubjectNews, Studio Sagaform
Moments to share SS2025
As we open the doors to a new spring and summer, we are greeted by a warmth that fills every corner of our homes. Once again, we focus on moments to share, both indoors and outdoors, making them the heart of our work as we look ahead.
Welcome to a fresh new season with Sagaform.

Embrace spring and summer with Sagaform

As we open the doors to a new spring and summer, we are greeted by a warmth that fills every corner of our homes. Once again, we focus on creating shared moments, both indoors and outdoors, making them the heart of our work as we look ahead.


This season brings crisp spring air, blooming flowers, the sound of ocean waves, and warm breezes. We set the table in the garden or by the dock, picking flowers, cooking, and decorating with care to create moments for ourselves. Beige stoneware paired with denim napkins makes us want to stay outside and watch the boats glide by under the night sky. Our shared moments have moved outdoors again, for Easter, Midsummer, and other celebrations we enjoy together. The colour palette is soft and comforting, yet fresh and vibrant. Various shades of blue mingle with olive green, sunny yellow, and a softer black, providing contrast against light wood tones. The entire collection feels like a watercolour painting, where we savour the moment and collect memories. Summer 2025 is a time to pause and appreciate one another.


Our materials—stoneware, crystal glass, recycled cotton, rPET, and more—reflect our ongoing commitment to sustainability. We continue to prioritise sustainable, eco-friendly choices wherever possible. As we gradually transition to more recycled materials in our collections, we take pride in driving progress forward, choosing alternatives that respect our planet. Three key collections at the centre of this spring’s assortment embody this vision: Billi in rPET, City Bags in rPET, and Tova & Ted in recycled stainless steel, three collections that light the way forward. We hope they accompany you on your journey, creating many moments to share along the way.


Welcome to SS2025 with Sagaform, where every shared moment becomes a memory for life.





This season brings crisp spring air, blooming flowers, the sound of ocean waves, and warm breezes. We set the table in the garden or by the dock, picking flowers, cooking, and decorating with care to create moments for ourselves. The entire collection feels like a watercolour painting, where we savour the moment and collect memories. Summer 2025 is a time to pause and appreciate one another.
The new soft beige tone in Coffee & More harmonises beautifully with the other colours in the series but also stands strong on its own. The intricate patterns and lines in the series evoke a sense of comfort and homeliness.
The colour palette is soft and comforting, yet fresh and vibrant. Various shades of blue blend with olive green, sunny yellow, and a softer black to contrast against light wood tones.
Beige stoneware paired with denim napkins invites us to linger outdoors, watching the boats glide by under the night sky. We savour the moment and collect memories with new favourites and classics reimagined in a fresh design.
Sustainability remains at the heart of our design philosophy, from recycled materials to timeless products crafted to last for generations. This season’s outdoor collection features new variations of City in rPET and soft blankets made from recycled textiles.
Celebrate the spring and summer festivities with us. Serve on Swedish originals complemented by new favourites.

For over 20 years, Sagaform has been creating timeless classics – products that are easy to love and even easier to give. 


Embracing and cherishing traditions and moments to share is deeply rooted in Sagaform’s DNA. Just like our passion for Scandinavian design, Nordic nature, and creating products that combine stunning aesthetics with excellent functionality.