Vide - a Swedish Original
Date
09.02.26
Subject
Studio Sagaform
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For every moment on the go – now with new additions
Vide was launched with the cooler backpack that quickly became a favourite – and in 2025 it was named Best in Test. A clear confirmation of the series’ thoughtful design, smart functionality and durable quality.
Now the Vide family has grown with cooler bags, weekend bags and toiletry bags. Vide is created for every moment on the go – from beach days and picnics to weekend getaways and everyday little adventures. Timeless Scandinavian design that makes it easy to pack – and easy to love.
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A sustainable choice
Made from recycled materials and built to last for many years to come, Vide is a conscious choice for those who want to combine function with care for the environment. Like all Sagaform products, Vide is created to find a home everywhere – and to follow you on adventures year after year. If you are looking for a bag that is stylish, smart and recognised by experts, Vide is the natural choice.
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Vide
Best in test!
Our Vide cooler backpack not only took first place in Allas.se’s major cooler bag test in summer 2025, it was also awarded 4 plus in Aftonbladet’s review. Two independent editorial teams reached the same conclusion: Vide was the perfect combination of smart design, high functionality and Scandinavian style.
In the test, Vide was praised for its practical two-part construction, with a lower insulated section that keeps food fresh all day and an upper compartment for dry items. The test panel also highlighted:
Sporty, stylish design that works just as well at the beach as in the forest
50 percent recycled material and waterproof seams, ready for all weather
Thoughtful details such as elastic bottle holders, reflective elements for safety and smart outer pockets
High comfort with adjustable shoulder straps, even when the backpack is fully packed
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